Shopping Spree: a waste of waste

Collective WhatComesNext? is a group of young artists and designers working mainly with textiles. In their projects, they explore the boundaries between different art disciplines and focus on interdisciplinary work, blurring the boundaries between performance, art and fashion.

For this project, Nanook Cools and Sarah De Geyter joined forces. It started with a brainstorming session on our disposable culture and mass consumption, on how our clothes have turned into nothing more than a disposable product. Made to age quickly and doomed to end up in the growing landfill.

How could we use this theme in our story? Our quest began by collecting clothes from residents in and around Ghent. The aim was to give their disposable clothes a new meaning, to make them indirectly part of our story. We started with this waste of clothing and the call of a voice to escape from it. However, have we not already become too immersed in this production model and accustomed to our consumerism? Like a magnet, this abundance of waste pulls us down again. Trapped in our own behaviour and greed like a straitjacket clasping us. Can we still escape the image of a city overrun by our disposable purchases dumped in kilos daily?

Nanook Cools (1994) is a fashion and print designer who likes to push the boundaries.Her style is characterised by screaming colours, caricatured prints and an unquenchable energy. In 2023, she won the Lola Liza Fashion school competition and saw her design appear in shops all over Belgium.

Sarah De Geyter (1994) is a fashion designer and textile artist, she draws inspiration from the world around her, everyday stimuli, diversity of habits and opinions, the world of diversity in textile techniques and art. Experimentation and ongoing research into new materials and techniques characterise her working process. With each collection or silhouette, she gives a voice to people who stubbornly want to create their own world.

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  • Non-stop
  • Industriemuseum, 4th floor
  • Wheelchair friendly
  • Child friendly